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The Business of Intellectual PropertyBy Christopher M. Arena, Eduardo M. Carreras
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No longer solely the domain of the legal department, strong intellectual property practices are an integral part of company operations, and require that lawyers understand the fundamentals of business practice and that business executives understand the law. In The Business of Intellectual Property, Chris Arena and Ed Carreras explain the growing importance of intellectual property assets from both legal and business perspectives, and offer strategic advice on how to manage IP assets for competitive advantage, profitability and return on investment. Focusing on the intersection of law and business, The Business of Intellectual Property combines statutory frameworks, case law, business and legal principles of accounting and valuation, and-most impressively- multiple case studies of successful companies, to give readers the strategic vision and practical advice they need to integrate such processes into their company's operations. With extensive experience in the legal departments of major corporations (Coca-Cola, BellSouth, A.T.&T) as well as firm practice at leading I.P. specialist Woodcock Washburn, Arena and Carreras are uniquely positioned to demystify the complicated intersection of intellectual property and the business operations upon which it is increasingly built.
- Amazon Sales Rank: #4462483 in Books
- Published on: 2008-07-01
- Original language: English
- Number of items: 1
- Dimensions: 6.20" h x 1.00" w x 9.20" l, 1.31 pounds
- Binding: Paperback
- 412 pages
Review The authors' credentials shine through...as they successfully weave together business and legal concepts in a way that provides an accessible resource for business managers seeking to understand the nuances of intellectual property law. Shane Nicols, Georgia Bar Journal The authors have again been able to incorporate a number of examples of value extraction to illustrate how varying business models, using different types of intellectual property, create value for the organisations concerned...This book begins to advance the case for treating intellectual property as a key element of business strategy...this book's willingness to recognise the key influence of intellectual property in many businesses and its clever use of examples, provides the reader with a carefully constructed analysis of an underrepresented subject John Hull, Arena
About the Author Christopher M. Arena is a partner in Woodcock Washburn L.L.P., a national intellectual property firm with offices in Atlanta, Philadelphia, and Seattle. He is the former Chief Intellectual Property Counsel at Cingular Wireless, where he was responsible for all aspects of intellectual property. Before that, he was Chief Patent Counsel at BellSouth and a founding officer of the BellSouth Intellectual Property Group of companies. He was an integral member of the deal teams that created Cingular Wireless and Cingular's subsequent merger with A.T.&T Wireless, the largest all-cash merger in history. Eduardo M. Carreras is of counsel with the Atlanta office of Woodcock Washburn L.L.P. . He is the former Chief Intellectual Property Counsel of the Coca-Cola Company, where he helped establish Coca-Cola's Global Procurement Function. He also led the group responsible for managing the Coca-Cola trademark-often considered the most valuable trademark in the world-and helped the company to embark on an innovative technology and patent licensing program.
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